OVERVIEW

Known as the “Shoe Capital of the Philippines” Marikina city has been recognized for its shoe making tradition by highlighting its own rich history and craftsmanship. Despite the talent and commitment from shoemakers, the local shoe industry still faces major issues that undermine its viability in the long run. The lack of innovation and competition from foreign shoe brands are threatening the profession’s future and younger generation willingness to take up the tradition. However, through continuous support towards local passion and craftsmanship, Marikina shoemakers hope for a future where the vibrant and thriving shoemaking tradition still continues to bring out its cultural relevance within today’s generation.

DOCUMENTARY SERIES

Discover more about Marikina’s shoe making tradition by watching a three (3) episode video feature series that shed light on the daily livelihoods among local shoe artisans, the cultural significance of their craft, and the ways they continue to adapt and sustain their work amid modern challenges. Hoping to educate younger generations the relevance of the Marikina shoe-making tradition and how it symbolizes the cultural value of resilience, artistry and pride among Filipino shoemakers.

EPISODE 1:

An Exploration of its Legacy

Beyond the artistry lies the true purpose of the craft: the customers. This episode tells stories of Marikina shoe customers through intimate interviews and an opportunity to look at their own personal collections, uncovering the sentimental value with finding the perfect fit–the shoes that have taken them through every step of their journey. Come and witness how Marikina’s craftsmanship lives on with every step and stride taken by its wearers.

EPISODE 2:

SOLEMATES: Kicks With Kwento

EPISODE 3:

Future for the Shoe Industry

The legacy of Marikina’s shoemaking tradition rests now on the hands of the younger generation. This final episode will highlight inspiring solutions, initiatives and community efforts that pave the way of the industry forward, and showing how viewers can actively support local shoemakers, ensuring their dedication not only survives but also thrives for the next generation to come.

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